Arts Marketing in the Digital Age: a TechniCulture Event
The digital world is changing fast. How are arts organizations embracing digital in order to market their offerings? Join us for Arts Marketing in the Digital Age, a presentation and breakout learning sessions by lead digital marketing firm Capacity Interactive to learn new digital practices and to see how your organization stacks up in the digital world.
We're offering two learning tracks, one for executive leaders and one for marketing professionals.
The Executive Track includes keynote address by Capacity Interactive President Erik Gensler and breakout session Market Smarter: Digital Strategy for Senior Executives featuring Erik Gensler and Christopher Williams.
The Marketing Track includes keynote address by Capacity Interactive President Erik Gensler and both marketing sessions Market Smarter: Create Better Content and Market Smarter: The Fundamentals of Google Analytics. Full descriptions of all sessions below.
To read detailed session descriptions and learn more about our presenters visit: https://www.philaculture.org/2017technicultureevent.
To find out if your organization is a Cultural Alliance member click here.
TechniCulture is generously supported by a grant from the John S. and James L. Knight Foundation. This event is sponsored by Ticketleap, with breakout sessions sponsored by ANRO Inc. and University City Science Center.
Erik Gensler is the President of Capacity Interactive, a digital marketing consulting firm for the…
Christopher Williams has been marketing the nonprofit performing arts across the country for…
Jenny Kreizman is a Senior Analyst at Capacity Interactive, where she specializes in web tracking…
Rachel Purcell is a Senior Analyst at Capacity Interactive, where she works with clients such as…