"SMarketing: Sales & Marketing Alignment" with Dan Tyre from HubSpot
As inbound marketing soars in popularity, inbound sales becomes equally important to help scale revenue. Dan Tyre, Director of HubSpot and Employee #6, explains how sales and marketing alignment is critically important to success for scaling your enterprise. Leveraging material from The Sales Acceleration Formula by Mark Roberge, former Chief Revenue Officer for HubSpot, this presentation is designed to help sales and marketing executives understand the basics of working together for maximum yield and how to crush the competition.
SMarketing: Sales and Marketing Alignment covers the following topics:
Why does sales and marketing alignment need to be a priority today? What to do if it’s a dog fight? How to start - the basics of alignment? Who invented the SMarketing term anyway?(Mike Volpe and Dan Tyre did) Case studies and proof points.
Who should attend: The event is geared for the marketing and sales professional, business owner and aspiring SMarketer.
3:00 - 3:30 PM - Registration
3:30 - 4:30 PM - Dan presents, followed by Q&A and prizes
4:30 - 5:30 PM - Networking w/ drinks on the rooftop (weather permitted)
Snacks and libations provided!