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Web Suite for the C-Suite

In a world where users are bombarded with content in many forms and formats, including images, videos, articles, posts, apps, and marketing material, there’s never been such a need for organizations to strategically produce, manage, and distribute content across the vast array of digital channels in order to stand out among the noise.

  • If you are responsible for content strategy, learn how organizations take their ideas and transform them into a compelling story.

  • If you are responsible for digital marketing, learn how you can structure your digital workflow to maintain governance and publishing speed.

  • If you are responsible for IT, learn what platforms and formats are available to present this information in a digital space.

  • If you’re facing challenges in updating your website’s content, learn about some concrete, successful implementations.

In this series of presentations by industry thought leaders, we will explore these questions and introduce platforms that can solve common challenges. We’ll help educate digital marketers and developers about what you need to know to optimize your Digital Content – all in a casual setting with food, drinks, giveaways, and live entertainment.

We will cover website Content Management System (CMS) selection, personalization, and integration, as well as social media best practices, including content strategy and curation. Business leaders need to know how to evaluate and implement a website CMS and social media engagement platform, as well as the considerations for personalization. Presentations will discuss real-life challenges organizations face and demonstrations of how the ‘Web Suite’ can solve them. We will reveal how business analysts and marketers can use these tools to reach their audiences more efficiently and publish more personalized content. Implementation of these concepts can provide powerful tools to transform your digital landscape.

Join other business marketing leaders and like-minded digital professionals at Tír na nÓg Irish Bar & Grill! Take in the live music, indulge in the complimentary food and drink, connect with industry experts, and most importantly, leave knowing the most important things to consider when selecting digital platforms. Plus, we’re giving away over $500 worth of the latest tech products, including an iPad mini and Amazon Echo.

Tír na nÓg Irish Bar & Grill
1600 Arch St 19103
Map of location

Speakers

  • Primus Poppiti

    Primus Poppiti

    Primus has over 25 years in Information Technology, with 20 years in Website Development, as well

  • Paul Immediato

    Paul Immediato

    Over 25 years of enterprise technology and application experience puts Paul among the leading IT

  • Chris Peck

    Chris Peck

    Chris is a Solutions Consultant with Progress Software specializing in Digital Experience Management.

  • Neil Dougherty

    Neil Dougherty

    Neil leads the Social Business practice at Trellist, where he works with his staff of experts and

Organizers

  • Trellist Marketing and Technology
  • Progress Sitefinity
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