Michelle specializes in developing strategic marketing and communications programs that deliver measurable results. With more than 30 years of hands-on experience, Michelle understands what it takes to build brand awareness and market leadership for both early stage and growth stage companies.
Since starting Zer0 to 5ive in 1999, Michelle has delivered award-winning marketing, strategy, design, and communications services to more than 150 startups and industry leaders, including Apple, Vigilant Biosciences, AuthenTec, Valencell, OraSure Technologies, Pearson, CloudMine, and Splice Machine, among others. Under her leadership, Zer0 to 5ive has won numerous awards, including the Silver Anvil Award (4X), the Big Apple Award (2X), and numerous Webby, Davey and Communicator Awards.
Michelle’s background includes a variety of high-profile positions, including Vice President of Marketing for Safeguard Scientifics, Senior Vice President at Ketchum, and numerous stints as an interim CMO where she has set go-to-market strategies for growth and positioned and packaged companies for acquisition. In 2013, Michelle was recognized as one of Philadelphia SmartCEO’s 25 Powerhouse Women Leaders.
Michelle holds a B.S. in Technical Writing and Editing from Carnegie Mellon University. She also served as a Captain in the U.S. Army, where she commanded a unit during the first Gulf War.
Sessions I’m Presenting
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