Kathryn Wessling (Wharton)
As a recovering engineer, Wessling bridges the creative and analytical elements of marketing. She teaches design thinking, data & analysis, consumer behavior, new product design, and marketing intelligence. Prior to Wharton, she obtained her doctorate from Duke University and was on the marketing faculty at the University of Virginia (Darden). Her classrooms and workshops are experientially led (rather than lecture based) as she has discovered that people learn best by solving real-world “wicked” problems that are directly applicable to their own lives and businesses.
Sessions I’m Presenting
|Affiliation||Wharton (visiting faculty)|