Victor Yocco

Victor is a Research Director at EY Intuitive. Victor writes and speaks on the application of psychology to design, and topics related to user research. Victor is the author of Design for the Mind, a book on the application of psychology to design, and numerous articles for A List Apart, Smashing Magazine, UX Booth, and many other publications.

Now celebrating three years of sobriety, Victor also writes and speaks about tech's culture promoting alcohol use. He has written on this topic for Model View Culture and Technical.ly Philly. You can follow Victor on Twitter @victoryocco or connect with him on LinkedIn.