Media
The strategy around technology coverage & promotion. Think: content marketing, digital marketing strategy, social networks.
Track Day Events
The Future of Digital Marketing
Live streaming, chat bots, virtual and augmented reality and the growing spread of fake news are all changing the landscape that marketers have to navigate. At this #PTW17 event, explore the practical how-to's and applications of some of these trends and how to still be an authentic voice amidst the noise.
Tuesday, May 2, 11:00am–8:00pm
Speakers
Roee Adler
@roadlerRoee Adler is the Head of Digital at WeWork, leading the company's digital technology products and strategy. Prior to WeWork, Roee was the Chief Product Officer at Soluto, where he ran product, marketing and business development, and led the team's launch at TechCrunch Disrupt NYC 2010 (where…
Dan Barcus
Dan Barcus is Vice President, eCommerce for Comcast NBC Universal, working in the Cable division. Dan has been with Comcast six years and is currently leading merchandising & sales for xfinity.com and business.comcast.com. Prior to this role, Dan held a variety of roles in Acquisition marketing…
Annie Heckenberger
@anniemalAnnie has more than two decades of advertising, branding, marketing and PR agency experience, more than half of that time she's spent crafting social campaigns for some of the biggest brands around. She's currently VP, Group Director of Brand Communications Strategy at Digitas Health, where she…
Wil Reynolds
@wilreynoldsWil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man…
Greg Ebbecke
@harmelinmediaGreg has spent the bulk of his career advocating for the unification of digital and traditional media planning under the umbrella of a single, data-driven marketing strategy. As Vice President, Business Intelligence, he is currently leading efforts to evaluate and optimize the flow of information as it…