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Media

The strategy around technology coverage & promotion. Think: content marketing, digital marketing strategy, social networks.

Track Day Events

  • The Future of Digital Marketing

    Live streaming, chat bots, virtual and augmented reality and the growing spread of fake news are all changing the landscape that marketers have to navigate. At this #PTW17 event, explore the practical how-to's and applications of some of these trends and how to still be an authentic voice amidst the noise.

    Tuesday, May 2, 11:00am–8:00pm

Speakers

  • Dan Barcus

    Dan Barcus

    Dan Barcus is Vice President, eCommerce for Comcast NBC Universal, working in the Cable division.  Dan has been with Comcast six years and is currently leading merchandising & sales for xfinity.com and business.comcast.com.  Prior to this role, Dan held a variety of roles in Acquisition marketing

  • Annie Heckenberger

    Annie Heckenberger

    Annie has more than two decades of advertising, branding, marketing and PR agency experience, more than half of that time she's spent crafting social campaigns for some of the biggest brands around. She's currently VP, Group Director of Brand Communications Strategy at Digitas Health, where she

    @anniemal
  • Dave Cole

    Dave Cole

    Dave is a Visual Producer on The Wall Street Journal's Emerging Media team. He works on the WSJ Snapchat Discover channel, in addition to assisting the team with special projects.

    Dave is also a freelance multimedia journalist with work published in The Wall Street Journal, The Los Angeles

    @davecolephoto
  • Antoinette Marie Johnson

    Antoinette Marie Johnson

    Antoinette Marie Johnson is CEO and Founder of At Media, a creative agency with the mission to build better cities through the power of design. The firm has successfully impacted over 11M square feet across the Nation, by branding and marketing projects that transform the way we live, work and

    @antweetnette
  • Bo Hee Kim

    Bo Hee Kim

    Bo is the Brand Development Producer at Vox Media, responsible for growing and relaunching the company's eight editorial brands. Prior to joining Vox Media, Bo was the product manager at Storify and Livefyre, developing tools for newsrooms. She is passionate about all things things journalism, having

    @boheekim

Track Collaborators

  • University of Pennsylvania

Track Presented by

  • Harmelin Media