Media
The strategy around technology coverage & promotion. Think: content marketing, digital marketing strategy, social networks.
Track Day Events
The Future of Digital Marketing
Live streaming, chat bots, virtual and augmented reality and the growing spread of fake news are all changing the landscape that marketers have to navigate. At this #PTW17 event, explore the practical how-to's and applications of some of these trends and how to still be an authentic voice amidst the noise.
Tuesday, May 2, 11:00am–8:00pm
Speakers
Greg Ebbecke
@harmelinmediaGreg has spent the bulk of his career advocating for the unification of digital and traditional media planning under the umbrella of a single, data-driven marketing strategy. As Vice President, Business Intelligence, he is currently leading efforts to evaluate and optimize the flow of information as it…
Bo Hee Kim
@boheekimBo is the Brand Development Producer at Vox Media, responsible for growing and relaunching the company's eight editorial brands. Prior to joining Vox Media, Bo was the product manager at Storify and Livefyre, developing tools for newsrooms. She is passionate about all things things journalism, having…
Natalie Nixon
@natwnixonNatalie W. Nixon, PhD is a design strategist and a hybrid thinker. She applies her diverse background in anthropology, fashion, service design and dance to change lives through ideas. In her consultancy, Figure 8 Thinking, LLC she helps organizations design smarter processes and systems, build…
Antoinette Marie Johnson
@antweetnetteAntoinette Marie Johnson is CEO and Founder of At Media, a creative agency with the mission to build better cities through the power of design. The firm has successfully impacted over 11M square feet across the Nation, by branding and marketing projects that transform the way we live, work and…
Nicholas Whitaker
@nickdigitalBefore joining Google in 2010, I spent the prior decade producing, directing, editing, and shooting videos and still images for news, commercial, entertainment and advocacy media. I was also a professor at Eugene Lang College - The New School for Liberal Arts, and Marymount Manhattan College,…