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Media

The strategy around technology coverage & promotion. Think: content marketing, digital marketing strategy, social networks.

Track Day Events

  • The Future of Digital Marketing

    Live streaming, chat bots, virtual and augmented reality and the growing spread of fake news are all changing the landscape that marketers have to navigate. At this #PTW17 event, explore the practical how-to's and applications of some of these trends and how to still be an authentic voice amidst the noise.

    Tuesday, May 2, 10:00am–7:00pm

Speakers

  • Natalie Nixon

    Natalie Nixon

    Natalie W. Nixon, PhD is a design strategist and a hybrid thinker. She applies her diverse background in anthropology, fashion, service design and dance to change lives through ideas. In her consultancy, Figure 8 Thinking, LLC she helps organizations design smarter processes and systems, build

    @natwnixon
  • Bo Hee Kim

    Bo Hee Kim

    Bo is the Brand Development Producer at Vox Media, responsible for growing and relaunching the company's eight editorial brands. Prior to joining Vox Media, Bo was the product manager at Storify and Livefyre, developing tools for newsrooms. She is passionate about all things things journalism, having

    @boheekim
  • Nicholas Whitaker

    Nicholas Whitaker

    Before joining Google in 2010, I spent the prior decade producing, directing, editing, and shooting videos and still images for news, commercial, entertainment and advocacy media. I was also a professor at Eugene Lang College - The New School for Liberal Arts, and Marymount Manhattan College,

    @nickdigital
  • Dave Cole

    Dave Cole

    Dave is a Visual Producer on The Wall Street Journal's Emerging Media team. He works on the WSJ Snapchat Discover channel, in addition to assisting the team with special projects.

    Dave is also a freelance multimedia journalist with work published in The Wall Street Journal, The Los Angeles

    @davecolephoto
  • Annie Heckenberger

    Annie Heckenberger

    Annie has more than two decades of advertising, branding, marketing and PR agency experience, more than half of that time she's spent crafting social campaigns for some of the biggest brands around. She's currently VP, Group Director of Brand Communications Strategy at Digitas Health, where she

    @anniemal

Track Presented by

  • Harmelin Media

Track Collaborators

  • University of Pennsylvania