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The strategy around technology coverage & promotion. Think: content marketing, digital marketing strategy, social networks.

Track Day Events

  • The Future of Digital Marketing

    Live streaming, chat bots, virtual and augmented reality and the growing spread of fake news are all changing the landscape that marketers have to navigate. At this #PTW17 event, explore the practical how-to's and applications of some of these trends and how to still be an authentic voice amidst the noise.

    Tuesday, May 2, 11:00am–8:00pm


  • Annie Heckenberger

    Annie Heckenberger

    Annie has more than two decades of advertising, branding, marketing and PR agency experience, more than half of that time she's spent crafting social campaigns for some of the biggest brands around. She's currently VP, Group Director of Brand Communications Strategy at Digitas Health, where she

  • Greg Ebbecke

    Greg Ebbecke

    Greg has spent the bulk of his career advocating for the unification of digital and traditional media planning under the umbrella of a single, data-driven marketing strategy. As Vice President, Business Intelligence, he is currently leading efforts to evaluate and optimize the flow of information as it

  • Dave Cole

    Dave Cole

    Dave is a Visual Producer on The Wall Street Journal's Emerging Media team. He works on the WSJ Snapchat Discover channel, in addition to assisting the team with special projects.

    Dave is also a freelance multimedia journalist with work published in The Wall Street Journal, The Los Angeles

  • Antoinette Marie Johnson

    Antoinette Marie Johnson

    Antoinette Marie Johnson is CEO and Founder of At Media, a creative agency with the mission to build better cities through the power of design. The firm has successfully impacted over 11M square feet across the Nation, by branding and marketing projects that transform the way we live, work and

  • Natalie Nixon

    Natalie Nixon

    Natalie W. Nixon, PhD is a design strategist and a hybrid thinker. She applies her diverse background in anthropology, fashion, service design and dance to change lives through ideas. In her consultancy, Figure 8 Thinking, LLC she helps organizations design smarter processes and systems, build


Track Collaborators

  • University of Pennsylvania

Track Presented by

  • Harmelin Media