Media
The strategy around technology coverage & promotion. Think: content marketing, digital marketing strategy, social networks.
Track Day Events
The Future of Digital Marketing
Live streaming, chat bots, virtual and augmented reality and the growing spread of fake news are all changing the landscape that marketers have to navigate. At this #PTW17 event, explore the practical how-to's and applications of some of these trends and how to still be an authentic voice amidst the noise.
Tuesday, May 2, 11:00am–8:00pm
Speakers
Antoinette Marie Johnson
@antweetnetteAntoinette Marie Johnson is CEO and Founder of At Media, a creative agency with the mission to build better cities through the power of design. The firm has successfully impacted over 11M square feet across the Nation, by branding and marketing projects that transform the way we live, work and…
Sovanna Mam
@SovannaMamSovanna leads the development of VR products for Greenfish Labs, a digital media firm that is pioneering the emerging 360 virtual reality digital platform for brands and global events. Sovanna has executive produced ground-breaking 360 virtual reality marketing activations for events such as The…
Dan Barcus
Dan Barcus is Vice President, eCommerce for Comcast NBC Universal, working in the Cable division. Dan has been with Comcast six years and is currently leading merchandising & sales for xfinity.com and business.comcast.com. Prior to this role, Dan held a variety of roles in Acquisition marketing…
Annie Heckenberger
@anniemalAnnie has more than two decades of advertising, branding, marketing and PR agency experience, more than half of that time she's spent crafting social campaigns for some of the biggest brands around. She's currently VP, Group Director of Brand Communications Strategy at Digitas Health, where she…
Dave Cole
@davecolephotoDave is a Visual Producer on The Wall Street Journal's Emerging Media team. He works on the WSJ Snapchat Discover channel, in addition to assisting the team with special projects.
Dave is also a freelance multimedia journalist with work published in The Wall Street Journal, The Los Angeles…