Media
The strategy around technology coverage & promotion. Think: content marketing, digital marketing strategy, social networks.
Track Day Events
The Future of Digital Marketing
Live streaming, chat bots, virtual and augmented reality and the growing spread of fake news are all changing the landscape that marketers have to navigate. At this #PTW17 event, explore the practical how-to's and applications of some of these trends and how to still be an authentic voice amidst the noise.
Tuesday, May 2, 11:00am–8:00pm
Speakers
Annie Heckenberger
@anniemalAnnie has more than two decades of advertising, branding, marketing and PR agency experience, more than half of that time she's spent crafting social campaigns for some of the biggest brands around. She's currently VP, Group Director of Brand Communications Strategy at Digitas Health, where she…
Wil Reynolds
@wilreynoldsWil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man…
Dave Cole
@davecolephotoDave is a Visual Producer on The Wall Street Journal's Emerging Media team. He works on the WSJ Snapchat Discover channel, in addition to assisting the team with special projects.
Dave is also a freelance multimedia journalist with work published in The Wall Street Journal, The Los Angeles…
Nicholas Whitaker
@nickdigitalBefore joining Google in 2010, I spent the prior decade producing, directing, editing, and shooting videos and still images for news, commercial, entertainment and advocacy media. I was also a professor at Eugene Lang College - The New School for Liberal Arts, and Marymount Manhattan College,…
Greg Ebbecke
@harmelinmediaGreg has spent the bulk of his career advocating for the unification of digital and traditional media planning under the umbrella of a single, data-driven marketing strategy. As Vice President, Business Intelligence, he is currently leading efforts to evaluate and optimize the flow of information as it…